How to drive engagement via the Internet of Things

According to Gartner, the Internet of Things or IOT reached the the height of inflated expectations in 2015. The network of physically network connect objects embedded with sensors, software and other electronics now outnumbers humans on the planet and is predicted to...

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Beer Marketing, Big Data and the Internet of Things

Australians continue to slowly fall out of love with what was once the national drink. The rot started in the 1960s and the sector has been in slow decline since then. According to ABS data beer accounted...

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Artificial intelligence, and the science of customer engagement

There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and...

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Marketers: Why You Need To Look Beyond The IT Guys

One of the more infamous predictions that Gartner has made in recent years was the off-quoted comment published in 2012 that suggested by 2017 the CMO will spend more on technology than the CIO within an organisation....

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Data privacy, ethics, and the moving goal posts

According to a recent TRUSTe survey, 92 per cent of consumers worry to some extent about their data privacy, while their top concern is companies collecting and sharing personal information with other companies. The endless stream of...

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Building deeper engagement with customers means more than likes or NPS

The range of tools available to help your organisation and its brand build deeper levels of engagement with customers is expanding exponentially. Organisations have access to everything from Google Analytics through to social listening tools, 4Q, Kampyle,...

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The ideal loyalty program is all about data

Less than half of consumers feel their loyalty program offers them ‘good benefits’. Businesses often focus too much on maximising returns and forget about the customer. Three key pointers that could help gather critical data to maximise...

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Do You Need A Chief Marketing Technologist?

As marketers grapple with their ever-increasing responsibilities in technology, organisations are looking for ways in which they can better integrate the company’s marketing and IT functions. The Chief Marketing Technologist, or CMT, is an emergent executive role...

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Taking advantage of analytics on a budget

Small businesses can’t find big budgets for data analytics projects, but it’s still something worth investing in. Even the most basic of analytics strategies can yield significant results for a smaller organisation. Research from McKinsey&Company in 2012...

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Bad data is costing your business; don’t rely on IT to fix it

Bad data costs your organisation money. Last year, GS1, the company that is responsible for barcoding and product identification systems, released a report that found bad data costs grocery retailers $675 million in lost sales every year....

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